Northland Lifestyle Company is a Minnesota-based outfitter offering a curated collection of outdoor gear, home goods, and custom products. The company’s mission is to create and source high-quality, nature-inspired items that reflect the adventurous spirit of the North. From the lakes of Minnesota to the mountains of Alaska, Northland Lifestyle Company strives to encompass and represent all that makes the Northland truly special.

While many of its custom and handcrafted pieces are made in Minnesota, the company also collaborates with trusted partners and makers to provide customers with the best products available—each selected for its quality, craftsmanship, and connection to the outdoors. Northland Lifestyle Company specializes in custom creations for those seeking something truly personal, with designs that often pay tribute to outdoor enthusiasts, first responders, military members, and veterans.

Founded by Aaron Saari, Northland Lifestyle Company was born from a lifelong love of nature, craftsmanship, and adventure. As Founder and CEO, Aaron draws inspiration from his Minnesota roots—where he spent countless hours exploring state parks and the Boundary Waters. Those early experiences instilled a deep appreciation for the outdoors and the natural resources that define the region.

Aaron and his wife, Kelly Saari, proudly own and operate the company together. Kelly, who was born and raised in Ohio, grew up caring for and showcasing horses—developing a strong work ethic and a love for animals and the outdoors. Both Aaron and Kelly are proud United States Air Force veterans, having served together in Alaska, where their shared experiences in the wilderness helped shape the vision for Northland Lifestyle Company.

Today, Aaron leads the company’s daily operations, while Kelly contributes her time and creativity outside her role as a Deputy Sheriff. Together, they continue to grow Northland Lifestyle Company into a trusted outfitter that celebrates craftsmanship, adventure, and the outdoor lifestyle.